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Damn Good Coffee Article
For
Damn good coffee company
Brief
Write a full-page article highlighting the benefits and differences of choosing "Damn Good Coffee Company", as their new coffee provider. A danish coffee company highly focused on sustainability. And without making it an ad, yet still aiming at the target group of the chosen publication.
Insight
Most employees close to, or part of, the hiring process of a company, most likely follows business news. I chose "Børsen".
Solution
My process began with selecting the headline, in which I thought I would draw the most attention, and had the most relevance to their business model, and then I went from there.
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