Case:

Our brief was to write a full-page article highlighting the benefits and differences of choosing "Damn Good Coffee Company", as their new coffee provider. A danish coffee company highly focused on sustainability. And without making it an ad, yet still aiming it at the target group of the chosen publication. I chose "Børsen".

​

My process began with selecting the headline, in which I thought I would draw the most attention, and had the most relevance to their business model, and then I went from there.