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Damn Good Coffee Article


Damn good coffee company


Our brief was to write a full-page article highlighting the benefits and differences of choosing "Damn Good Coffee Company", as their new coffee provider. A danish coffee company highly focused on sustainability. And without making it an ad, yet still aiming it at the target group of the chosen publication. I chose "Børsen".

My process began with selecting the headline, in which I thought I would draw the most attention, and had the most relevance to their business model, and then I went from there.

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